Incognito Press

truth. knowledge. freedom. passion. courage. Promoting free-thinking, activism & rogue writing.

Posts Tagged ‘publishing’

A Year of Light and Darkness

Posted by E on December 30, 2016

elisa-dec2016As 2016 comes to an end, I wanted to take a moment to reflect on what has been a very transformative year for me. An extremely difficult one as well since this month marks one year since my mother’s death last December, and her loss still feels altogether raw and very recent.

But it’s also been marked by some personal and professional accomplishments: I travelled to South America for the first time on a research project, and I’ve finally completed my last course for my Social Media Marketing Certificate from George Brown college! I must confess, I was waiting to earn this degree before I publish my new Art of Social Media Marketing for Creatives book, and now it’s going through the final edits before heading off to the printer.

I wanted to also touch upon some memorable highlights. When it comes to publications, there are three I am most proud of this year:

1. In March I published my literary novel Daughters of the Air, which interweaves the tragic tale of Adele Hugo, a retelling of The Little Mermaid fairytale and a modern-day timeline into a story of obsession, reincarnation and exploration of everlasting love. It’s tone is similar to The Red Violin and Posession, in that it’s a haunting love story that spans three continents, three timelines and three hundred years – a search for the root of heartbreak that involves mermaids, political activists and haunted geniuses. It flows from Paris to the Channel Islands, from spiritualist séances to the austere coastlines of Nova Scotia.

I am extremely proud of this book and I really hope you guys will get a chance to read it, because I poured all my heart into this one and it’s by far my most ambitious novel.

Daughters of the Air  CV2 cover  CV2 poem

2. In April, my villanelle poem One Europe was published in one of Canada’s oldest literary journals Contemporary Verse 2: The Canadian Journal of Poetry and Critical Writing (CV2). It’s the only national poetry magazine that continues to publish four times a year and I was so excited to be included in the Spring 2016 edition. I was inspired by Elizabeth Bishop’s One Art to create a similar pattern, and I’m so very glad that I wrote it. A villanelle has a very complicated rhyming pattern and creating it was a lot of work, but the joy and sense of accomplishment I felt for being able to create something this complex was tremendously rewarding.

3. In July, my editorial article was published in the Canadian Jewish News in a three-page spread. Moreover, it actually made the front cover for that week’s print edition! Nothing beats receiving a congratulatory message from my former university professor, mentor and self-described “Jewish uncle”, renowned Canadian poet Seymour Mayne, praising me for having my article featured on the cover – he’d just received it in the mail hours before Shabbat, and it made our weekend.

cjn-cover cjn1 cjn2

Although I would gladly have written the piece for free, getting a cheque from the CJN for the article was a great feeling. Depending on Patreon, writing grants, freelancing projects crowdfunding sites to keep writing full-time is a haphazard, unpredictable process that can get stressful. A lot of people read my blog but very few realize just how time-consuming writing can be, and how generating money is a persistent issue. If everyone who reads my blog donated a single dollar to my Patreon fund each month, I would have a full-time income.

I’ve been a blogger and freelance journalist for years, but my work often went unpaid. My experience with CJN taught me that I can effectively pitch and sell articles to major publications, which has shifted my perspective and made me more ambitious about pursuing paid gigs with established publications. Who knows, lighting could strike twice and I might get another article to grace a front cover someday!

Elisa HasdeuIn the coming year I intend to work more on commissioned articles and less on regular blogging. Actually, I spent the early part of summer taking online courses to earn my certificate in Journalism from Michigan State University. Although I don’t believe that a formal degree is necessary in an oversaturated field where very few can find full-time employment, I see reporting, blogging and freelance work as a continuum in 21st century journalism. In a world where an increasing number of mainstream reporters are being laid off and digital publications redefine the profession, the lines between mainstream reporter, blogger and independent journalist have become blurred.

But don’t fret, my friends! Even though I will be making paid freelance work a priority, I could never give up blogging altogether – it’s become second nature to me. I started blogging in 2007 or -8 and it’s been such a helpful outlet of emotional and artistic expression for me, not to mention that I’ve met so many great people through it.

But time will be an issue. This spring I am booked for approx. eight to ten speaking engagements throughout Ontario and Quebec. In March I will be a speaker at a conference where Minister of Foreign Affairs Stephane Dion, former Attorney General Irwin Cotler and several United Nations staffers will also be presenting. It’s also a great opportunity to meet others involved in human rights, genocide documentation and social justice issues.

Afterwards I will be interviewed for a PBS special which will be filmed in NY state. I’ve also been asked to speak at SUNY that week.

Between the speaking engagements, a commissioned book I’m working on for a client, writing my own memoir and trying to finish my MFA (I only have a semester left), time is a commodity that I will have to plan carefully. Still, the excitement of achieving so many personal goals is more powerful than my ubiquitous jitters of speaking in front of large audiences.

Under a Trump presidency and alt-right governance, more than ever, it’s an important time to be a journalist and activist. I look forward to bringing my story, knowledge and expertise about extremist movements to a broader audience.

This year I was a consultant on a short documentary about Ernst Zundel‘s former home, titled ‘206 Carlton‘, produced by a Ryerson University Documentary Media student. I was also quoted in several articles about the resurgence of the ultra-right wing in Canada, such as:

CityNews: Alleged Toronto neo-Nazi publication expands west, pestering downtowners

National Post: ‘Hitler actually wasn’t that bad’: How Neo-Nazis are using attractive young women to boost their movement

All of this has led to a sharp rise of hate tweets, Facebook messages and threatening emails coming at me from social media trolls emboldened by Trump’s win to the point of delusion. Par for the course, I suppose – though the vile anti-Semitic, misogynist words reveal the persons behind them for the pathetic cowards that they are.

Lastly, I’m proud of an extensive, in-depth interview I did with author Samita Sarkar of Blossoms Writing. It’s a worthwhile discussion to check out if you’re interested in knowing more about me, the story behind Race Traitor and its aftermath.

So on this note, I wish all of you love and light for the New Year. May your 2017 be bright and inspiring, and remember – tomorrow is the first blank page of a 365-page book. Write a good one!

new-year-blank-page

 

If you enjoyed the read and wish to support a creative writer, please consider dropping a dollar in my Patreon donation jar 🙂 

Posted in news, poetry, politics, white supremacy, writing | Tagged: , , , , , , , , , , , , , , , | Leave a Comment »

Introducing my new Social Media Marketing book!

Posted by E on June 10, 2016

Art of Social Media COVER mockupSMM Cover small

I’m excited to pull back the veil from a project that has been in the works for the last few months. It’s been so hard to keep this baby a secret, but no more! The idea for this book spun off from my series on Social Media for Writers and took off like a rocket. After lots of positive feedback, questions from new clients and the need to elaborate on several points, it seemed logical to encapsulate all valuable information into a single book – The ART of Social Media: An Essential Guide for Writers and Artists.

There are probably thousands of marketing books out on the market about building your platform, launching your brand into the world and getting noticed. What makes mine special is that I write from experience – for over ten years I have developed both my own and other artist and business brands. I’ve met with publishers, was offered book deals, hired and fired literary agents, published poetry traditionally and self-published a number of books that sold very well.

In essence, I will be taking over a decade of experience as a writer and combining it with the knowledge I’ve gained in my Social Media Marketing studies at George Brown College in Toronto. Yes, after years of offering social media consulting to clients, I’m finally getting certified! I don’t believe it’s necessary to have a framed piece of paper on a wall in order to lead an effective marketing campaign, but it doesn’t hurt to have it.

So before you pay for marketing lessons or books written by well-meaning indie writers who don’t actually have a marketing or advertising background, consider getting a copy of my new book. As both a writer and working social media strategist, I can give you a hard-earned perspective that combines artistic creativity with marketing knowhow.

I will write about mistakes I’ve made and lessons I’ve gained, and share a recommended campaign plan and marketing strategy across most popular social media platforms. I will also cover what you absolutely have to do today to ensure tomorrow’s success, and what you’ll need in order to build a solid platform that reaches your target audience.

There will be lots more nitty-gritty stuff and specifics tools covered, but the basic gist and intent is to help you uncover the best (and secret) strategies for developing your artist brand. Trust me, it’ll be more than worth it, especially since I’ll be pricing it under $10.

Ok, I’ll let the book speak for itself. It should be available for pre-order in the next week or so, with the official release date set for December 1st. I can’t wait to share it with you guys 🙂

PS as always, any Patreon supporters at the $5 or more level will receive a free copy!

 

Posted in books, marketing, social media, writer, writing | Tagged: , , , , , , , , , , , , | Leave a Comment »

I Know What It’s Like Not to be Believed

Posted by E on February 1, 2016

woman-gagged

In light of the Jian Ghomeshi sex scandal and the burgeoning public epiphany that sometimes women don’t speak of abuse not because they’re not truthful, but because they fear ridicule, public mockery, further abuse and being disbelieved in the court of public opinion (as well as actual courts), I must write this.

Over the last year I put aside my blog and focused on generating media interest in my book, which is based on my experiences as a teenage girl inside a domestic terrorist group spear-headed by a CSIS (Canadian Intelligence and Security Service) agent, Grant Bristow.

After releasing my book at the end of March, there was a flurry of interest, but none from traditional media outlets. I quickly discovered that if you are not published by a large press, i.e. Random House or Penguin (who I walked away from back in 2011 for various reasons), nobody will believe you.

My experiences cruelly paralleled what happened to me back in 1993 – upon a secret mandate issued by CSIS to all provincial police forces to dismiss all my signed affidavits and eyewitness evidence (discussed in a 1993 episode of The Fifth Estate), I was denied entry into the RCMP Witness Protection program and forced to go on the run for my life.

It didn’t matter then that everybody knew a CSIS agent had gone rogue and established the violent paramilitary white supremacist group you might remember as the Heritage Front.

It didn’t matter that Brian McInnis, a cabinet aide to the Attorney General who leaked an internal confidential CSIS report about said rogue agent, was dismissed from his job and charged under Canada’s insidious Official Secrets Act.

It didn’t matter that assaults, hate-mongering and even two particularly vicious sexual assaults had been connected to the Heritage Front (and many believe, to the leadership).

It didn’t matter that said rogue agent encouraged others to join the conservative Reform Party (and served as bodyguard at Reform conventions), thereby leading to the destruction of this political party when the Toronto Sun broke that violent HF members were encouraged to join Preston Manning’s Reform party as a way to sway them to the far right.

No investigation was to take place.

The rogue agent would be cleared – because to clear him was to ensure CSIS’s good name, along with the name of the agent’s handler, one connected to the RCMP intelligence unit that preceded the inception of CSIS – the same RCMP unit responsible for dirty tricks against the FLQ that included breaking into offices and blowing up barns under the guise of being “French separatists”.

Grant Bristow CSISIt didn’t matter that neo-Nazis with criminal histories were taught by this CSIS agent how to stalk and gather information against political opponents, how to harass and threaten them over the telephone and even in person with impunity, while at the same time gathering a seemingly-endless cache of weapons to be used in what they believed was an impending Race War.

It didn’t matter that my credibility on the witness stand had already been established after my testimony was crucial to the convictions of three prominent Heritage Front leaders back in 1993.

In the end, I was just an impoverished, homeless, abused eighteen-year old girl and they….well, they were CSIS.

I was a nobody, and Grant Bristow was deemed enough of a hero to receive a standing ovation at a Toronto synagogue after an event hosted by the Canadian Jewish Congress – albeit they were among the same people who were targeted for attacks by violent skinheads and neo-Nazis who looked up to Grant Bristow, who worshipped him as their hero.

Although I was a lesbian, although my father was Jewish, although I sent three neo-Nazis to prison, I was not credible enough for ANY police division in Canada to open an investigation.

I was worthless.

I was a nobody.

Scores of weapons ranging from automatic rifles to M16s are still on the street because nobody bothered to sign off on a warrant to raid premises that stored illegal weapons intended for future terrorist actions.

But here we are, exactly twenty years later, and I have a book in my hands that details everything I saw and accounted for in my affidavits.

Hategan articleI thought the media were my friends. Upon the advice of my former lawyer Paul Copeland, I contacted various prominent members of the media, including Linden MacIntyre (before his retirement) – who I presume didn’t think much of my heartfelt plea to discuss the events I had witnessed, because he didn’t grace me with a single acknowledgement message.

I sent a message to a woman who had filmed a documentary about me for It’s About Time, a Vision TV program where she had worked before she climbed up the media ladder and eventually became DIRECTOR OF PROGRAMMING AT THE CBC. She had been one of the few people concerned about me, back in the day. Or so I thought, because of the care she took during my interview in the 1990s. Then again, back then she was a hungry, inquisitive recent film school grad with a vested interest in doing the right thing, not Director of Programming at the CBC. She hadn’t rubbed elbows with the elites yet, she hadn’t had a taste of what Canadian media is really like.

She assured me that she would send my manuscript and story throughout the ranks of the CBC – Canada’s taxpayer-funded Broadcasting Corporation. Surely someone there might be interested in speaking with me, even for a mere sound bite, in light of all the controversial CSIS operations in the Muslim community (where people with questionable guilt and motives are pushed into illegal actions by people who cannot, in good conscience, be described by any words other than agent provocateurs).

NOBODY bothered to contact me again.

FINALLY, I heard from a journalist at the Globe & Mail who is very familiar with political columns and often writes articles about the over-reaching grasp of our country’s shadowy intelligence agency.

We met for coffee in the Annex and had a conversation which lasted over an hour. He was interested, even flabbergasted, by what I had seen. And then came the punchline – when he asked me if the book was self-published. When I told him it was, it was clear that his mood had shifted.

Somehow, by the sheer fact that someone like Random House wasn’t behind me, he was never going to cover the story. In fact, it seemed like he lost interest and questioned whether what I had told him was in fact, factual.

I am used to being disbelieved by the police, but it was a first – to encounter this from people who are entrusted with impartiality.

It was in that moment when I experienced a visceral sense of deja-vu – the sensation of feeling like no matter what I said, or did, that nobody would believe me. That I was worthless. That I was a whore who was doing this for attention.

I felt dirty. I felt ashamed. I felt exactly as I did when Wolfgang Droege, leader of the Heritage Front and best buddy of Grant Bristow, hit on me when I was sixteen, and when a knife was held up to my neck and I was threatened with death on suspicions of turning against them.

Yes, I know what it’s like to be treated like a rape victim. I know what rape feels like, and I know what it’s like to be alone in the world, to feel ashamed and dirty when everybody around you prefers to look the other way.

Back in the 1990s, I possessed enough information to send at least ten Heritage Front and Northern Hammerskins individuals to jail. Probably more, but it hurts too much to start thinking about all the What Ifs. Aside from learning how to hack into telephone systems and how to push people to the brink of suicide, I was taught another important lesson by CSIS – that the weight of truth depends on the perceived worth of those who speak it.

To the OPP and RCMP officers who had been advised by CSIS to disregard my statements, the intrinsic value of my evidence was judged by my worth as a human being – and as an abused, impoverished teenage girl with no education, family or powerful clique of good old CSIS boys to back me up, what I had to say meant absolutely nothing.

Thanks to Canada’s Security and Intelligence Service, millions of dollars were sank into ugly, bottomless pit that was Operation Governor. Falsehoods were spun to assert that Bristow had somehow “prevented” crime from happening, though the fabrications included in the SIRC Report tell us just how much their words are worth. And when I brought real, concrete evidence forth to prosecute dangerous individuals, they buried it.

And yet somehow, being that it is 2014 and I am a university-graduate and professional writer, I never expected this treatment from the supposedly-liberal, “bleeding-hearted” media. From journalists who work for the CBC and Globe & Mail. From people who are not supposed to make you feel like garbage for TELLING THE TRUTH.

But then I think, they too must be scared. Scared to offend, to push the wrong buttons, to stick up for someone who was victimized.

Not when the men in question are powerful. Not when the victim is a teenager, a piece of trash. Not when our government has bought an agent’s silence with a quarter million dollars.

And not when a book is self-published.

For further research, I have an extensive media library and traditional press documentation available to anyone interested in what really happened in Canada during the early 1990s: https://incognitopress.wordpress.com/2014/11/03/race-traitor-reference-media-library/ 

READ MY BOOK HERE: http://www.amazon.ca/gp/product/B00JA05FYM

 

Posted in grant bristow, media, press, truth, writer, writing | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

The Artist’s Basic Guide to Establishing a Social Media Presence – Part 1: Build Your Brand

Posted by E on August 22, 2015

PART 1 – Build your Brand

Social-Media-Branding social media ideas

There is so much to say about this subject that I couldn’t do it justice in a single blog piece, so I decided to break up my points into a series of articles that I will be posting over the months to come. There are literally thousands of useful articles all over the internet on the topic of social media and developing an online presence, so I will mainly tailor this series to the artistic community – writers, media artists and anyone in the arts who is interested in building and/or expanding their artistic platform.

In my mind, there is no better place to start this conversation than at the very beginning – as Maria Von Trapp would say in Do-Re-Mi, it’s a very good place to start. And when it comes to the ABC’s of social media marketing, in my view there is no place better to start than the art of establishing your personal Brand.

Most of you are already familiar with using internet search engines like Google to expand your knowledge and drive your own self-taught process – that’s how you probably stumbled onto my blog. But I write this basic guide for the people I’ve met over the years who, on various author forums, boast with confidence that there’s no need to develop their brand until their books are complete and ready for publication.

That’s what a publisher and their marketing department are about,” is a phrase I’ve heard over and over. “I’m not going to be one of those shameless self-promoting ‘indie writers’. I want to go the traditional route so that all I concern myself with is my writing – and someone else takes care of everything, i.e. the editorial work, cover design, marketing, building my website, taking care of my press releases and book tours.”

Regardless of whether you plan to publish independently or have secured a trad contract (or are a hybrid author like me) if you still believe that someone else is going to hand you a career simply because you wrote a great book – and that’s earned you a free pass to publishing stardom – you are living in a dream world.

I am here to shatter that myth – both as an independent writer and as someone who was courted by a traditional Big Five publisher. This is not the case. Unless you’re already a bestselling writer, a highly-grossing celebrity or nepotistically connected to a publisher – in which case ghostwriters will actually write your books for you – everybody is expected to perform well past the moment you type “The End” on your manuscript.

 

pink typewriterIn my meetings with the editorial and marketing department heads at Penguin Canada prior to me deciding to self-publish my memoir Race Traitor, the most recurring questions were related to my social media platform. The expectation was that I would bring my own fans and branding to the table – this wasn’t an optional thing. It was a necessity and an expectation.

Their marketing department was going to assist with arranging media interviews and that sort of thing, but they weren’t going to build me a website, a blog or anything like that – in fact, they wanted to make sure I already had those things already in place and ready to go.

So where do you start? Do you have to enroll in a college course on marketing, or hire one of the infinitesimal droves of self-described social media consultants out there in order to develop your presence? As artists, we don’t have the budget for this sort of thing and more importantly, these are skills you’re best to acquire yourself rather than pay others to do for you. Of course there will be a learning curve – isn’t there one in everything? – but the sooner you learn these basic tips, the faster will you be on your way to having your own platform.

world before social mediaThe wireless world is expanding at an exponential rate, and whatever has been taught in a social marketing course two years ago is often obsolete or replaced by a hot new medium – Periscope and Snapchat, for instance, are products of the last couple of years. Social media, in general, is all about the next great fad. It’s about buzzwords and ideas, newly revolving angles that give birth to new opportunities.

In other words, social media changes on a daily basis. Everything you knew yesterday is now wrong. That is what’s most exciting about it – having to stay on your toes. So unless you are continually learning and keeping up to date in the field, degrees in social media marketing (which cost thousands of dollars) are going to become useless rather fast.

A 2015 article featured in Business Insider titled “The 10 Most Useless Graduate Degrees” placed marketing at number 2 on their list of the most degrees one can possess. And according to a 2013 Workopolis article that included a segment titled Ten jobs that won’t exist in ten years, ‘ Social Media Expert’ topped the list. Given all the contradictory media coverage of what constitutes an “expert”, it’s easy to see where anyone could grow confused.

Social-Media-ConfusionThere is nothing inherently wrong with hiring a pro if you’re stumped about what to do next – the right publicity expert, strategist and PR firm can be worth its weight in gold. But no matter how you proceed, you owe it to yourself to acquire the basic set of skills that you’re going to need in order to maintain a public image – and this goes far beyond having a Facebook Page and an Twitter account.

You can ask questions and acquire skills just by sitting in on a #hashtag Twitter discussion or participate in a LinkedIn group. You can look up new trends on Reddit. Don’t be afraid to ask questions! By doing your research online, you can develop enough expertise to navigate the turbulent waters of the ever-evolving social media world – you may not become an expert, but you can attain many of the skills needed to establish a successful platform on the world wide web.

confusionSo where do you start? Simple – buy your own name domain. If you have a common name, put your middle initial in it, or use a diminutive. But no matter what, have your own domain – this is crucial. You don’t have to build a website – but you can point the URL to your own blog, or Facebook page, or wherever you want it to redirect.

If you’re developing a brand along with your name, buy the url for that brand. Don’t just assume that you can wait until you’re ready to build a site, because good domain names are hard to come by, and even if you own a trademark patent on a term, it doesn’t mean someone hasn’t already purchased the domain.

It’s not necessary to buy every url extension you can – but if at all possible, buy the .com. Let’s face it, .com is where it’s at – it’s the oldest and most recognized domain extension you can have. I strongly encourage you to also buy your own country’s extension – for instance, as a Canadian I own both the .com and the .ca to both my name AND my blog, as well as publishing company. Why your own country extension? Well, it wouldn’t really matter to me if there was an Incognito Press in Australia, would it? But I certainly wouldn’t want to compete with another Canadian company by the same name – this could lead to my own brand’s dilution and confusion among clients.

The first step I took before I started this blog was to make sure that incognitopress.com was available for purchase. It was only after I had purchased the domain that I began to develop my blog and brand identity. I own a couple of dozen domains – both for my real name and my pseudonyms, and various businesses. It might cost me a couple hundred dollars a year, but it’s a business tax write-off and a vital part of my brand development.

Few things are more heartbreaking than to have spent years building up a brand, put in the hours to write blog posts, form connections on social media platforms, and then realize that you didn’t pony up the $10 or less to register your brand name url. Sadly, this sort of thing has been overlooked even by people with degrees in social media marketing.

I’ve seen this type of situation happen over and over – with business owners having to fork over thousands of dollars to a cybersquatter and/or lawyer in order to recover their brand. However, if you haven’t patented/trademarked a title and you are not a well-known brand (i.e. your name isn’t Disney, Coca-Cola, Michael Jordan or Kevin Spacey – who incidentally spent over $30,000 to get the rights to kevinspacey.com back) you might be out of luck.

social media  social media expert

So to sum up:

1. Educate yourself online. Make sure you have a Facebook account, a public Facebook Page (these two are actually different things, don’t confuse them), a LinkedIn profile and a Twitter account. For people trying to build a professional brand, these four things are no longer optional. Remember that most sites have built-in tutorials and Help sections, so if you can’t figure out how YouTube, Reddit, Pintrest or Instagram work, they make it easy for you.

2. Start a blog if you can. My favourite platform is WordPress, but Blogger is very reliable as well. I’ve used both, and each has a plethora of customizable templates to choose from. I’ve heard good things about Tumblr.

3. Start a website. The most idiot-proof platform I’ve found to create a speedy website – even if you haven’t a clue what HTML is – is weebly.com. I’ll discuss it at length in a future post, but suffice it to say it’s a beautiful and very affordable drag-and-drop web-builder system that will have you online in no time.

4. Buy a) your name domain, and b) your business name domain. Either of these will help people reach you. You can point them to your blog or weebly website.

5. Make your business name easy to remember – that means NO dashes. People won’t remember if you tell them “my website is Elisa-dash-the-dash-writer-dot-com”.

6. Don’t make your domain name too long or confusing to spell.

7. If people constantly misspell your domain, consider buying the misspelled domain as well. (For example, if your surname is MacDonald vs McDonald). In my case, the Romanian form of my first name is Eliza. When Romanians google my name or enter the url (I get a sizeable amount of traffic from Romania), they often type “elizahategan.com”. So guess what? I bought that url and now point it to my current website. No more confusion – and no other Eliza can steal away my name domain!

8. Don’t let your domain ownership expire! There are lots of people who wait for domains to expire and buy them up, only to resell them at outrageous prices back to business owners desperate to get their branding back. Do you really want to be at the mercy of this new owner? Worse yet, what if they take your domain name and point it to an x-rated site? What if it’s a competitor who works in the same field as you?

9. Your social media skillset should not consist of merely posting to Facebook or Tweeting about your weekend. Nor should it take the form of constant self-promotions. When all I see in my feed is an author screaming ‘BUY MY BOOK! ON SALE TODAY ONLY’ ad nauseam, I either mute them or unfollow them. Some self-promotion is obviously okay, but why should I buy your book if you’re not interested in getting to know me and my own work? We’re all trying to establish a significant presence in our field, and there are good AND bad ways of going about it. Do not risk alienating potential friends and readers by badgering them with non-stop advertising. It’s transparent, it doesn’t work, and it actually hurts your brand’s self-respect.

10. Not all marketing takes place online! Old-fashioned human interaction is still one of the best ways to sell yourself and your work. Look up your local writing circles and artist networking groups. Read the flyers pinned to billboards at hipster hangouts, go and attend poetry reading nights, have fun at street fair events.

11. But before you go to all those conventions and register for those free talks, you’ve gotta have yourself some cool merch – i.e business cards or any kind of stuff to hand out so that people remember you. And for business cards, it’s Vistaprint all the way, baby! I’m one of their early adopters. Ten years ago I started buying business cards for practically nothing – just the cost of shipping. The quality and price are unbeatable – I’ve used them for business cards, postcards of my book covers, holiday cards and everything in between.

12. If there’s nothing in your area, start your own group! When I first joined Facebook, I didn’t see any GLBT writers groups present in my area (Toronto) so I started my own group, GLBT Writers in Toronto. Now we have about 200 members, and some of us have actually met offline!

So ultimately, remember that it takes a lot of time and effort to be an ‘overnight’ success. Here are some of my social media profiles, if you want to check them out for reference – and if you are active on any of these platforms, I would love to connect with you 🙂

My Author Website

Incognito Press Website

My Facebook Page

My Twitter

My LinkedIn profile

My Instagram

My Blogger Blog 

Me on Reddit

ts-elliot-risk-quote

READ PART TWO: Crowdfunding Your Project

READ PART THREE: The Importance of Blogging

READ PART FOUR: The Author’s 10-Step Guide to Creating a Media Kit

If you enjoyed the read, please consider dropping a dollar in my Patreon donation jar 🙂

Posted in art, artist, life, perseverence, politics, press release, publishing, thoughts, writer, writing | Tagged: , , , , , , , , , , , | 3 Comments »

Is traditional publishing the new vanity publishing?

Posted by E on August 27, 2012

Normally I don’t tend to highlight articles, even some of the juicy controversy surrounding Amazon vs the Apple, Big Six et al collusion. But this is far too interesting not to share with you folks.

This article written by Bernard Starr, professor at CUNY, came out this past week in The Huffington Post, and as I read it my neck started cramping from all the nodding in agreement that it provoked. Yes, I too have had friends who have shelved viable manuscripts because agents or publishers refused to look at them, instead of trying to make a commercial profit from something that had taken them lots of sweat, time (in some cases, years) and grief to write. Even when confronted with the reality of being able to both monetize your career AND reach a willing audience, many of my writer friends have decided to “hold out” for a publisher – and admitted that they just wanted to be published by a trad press, period – even if their print run was in the hundreds and they never saw a dime.

This is absurd.

It’s time to peel back the blindfold and look reality in the eye. No matter which side of the publishing precipice you happen to fall on, this article will give you a lot of food for thought. Yes, it’s provocative and may rub some readers the wrong way, but if it wasn’t controversial would you be reading it? And just in case the Huffington Post page disappears or gets archived, as it so oftens in online journalism, I’m going to reproduce it here.

The old vanity publishing offered authors who could not attract the interest of a traditional publisher an opportunity to get their  books published. The process was costly and often required that the author purchase large quantities of books. According to legend, garages throughout America are warehousing these dust-gathering volumes. Some so-called vanity books were written by competent writers who just couldn’t find a way into the mainstream; others were exercises in ego building — the books were sold or given away free to family members, friends and colleagues. These authors were willing to pay the price to boast, “I’m a published author.”

Commentators on the current upheaval in publishing have observed that many authors desperately seek a traditional  publisher when self-publishing would serve them far better. Traditional publishing has thus become, in many instances, the vanity choice. Does it make sense?

The new world of self-publishing has little in common with the old vanity publishing, but  for many writers it still bears the taint of vanity.  Self-publishing has not only democratized publishing, it has opened up the opportunity for authors to publish at low or no cost, own all the rights, control the pricing and timetable for publishing, and get their books listed for sale and distribution on major outlets and platforms — e.g. Amazon, kindle,  nook, other e-readers, Google and more. Royalties for self-published books can range from thirty to eighty percent (depending on ancillary services that are selected) compared to the 71/2 to 15 percent in traditional publishing. And if you are adept at Internet marketing, you can reach large targeted audiences for your books.

Fact is that authors no longer need a publisher. And more and more writers  are awakening to the realization that if  you are not a high-profile author who can command large sales, a traditional publisher will do little for you beyond  editing and printing your book. While it’s true that they will also distribute it to the waning number of brick-and-mortar bookstores — self-published books are not usually available in bookstores — the number that actually land on the shelves is surprisingly small. And the argument that self-published books are not widely reviewed in mainstream publications loses steam when you realize that only a tiny percent of traditionally published books are reviewed at all. Add to that the growing number of  prestigious venues that now review self-published books.  Publishers Weekly devotes a quarterly supplement to reviews of self-published books and  Kirkus  Reviews, as well, offers self- published authors the opportunity to have their books independently reviewed.  Then there are companies springing up like Blue Inc., where self-published authors can pay a small fee for unbiased reviews  that are posted on the  web.

Can you count on  a traditional publisher to substantially market your book? A prominent literary agent recently told me that unless an author receives a hefty advance of  $100,000 or more most publishers will do virtually no promotion, leaving it to authors to create and exploit their own platforms via social media and networking connections, workshops and webcasts.  So when you go the traditional-publishing route, you may well find yourself self-publishing without the benefits of self-publishing.

Yet many writers who would do just fine with self-publishing — and build a following — still refuse that choice; they continue to pursue a” real publisher.”  My friend Mike (not his real name — I don’t want to embarrass him) has been sitting on a completed  non-fiction manuscript for the last three years while going through several agents and running the manuscript past numerous editors.  They all agreed that he’s an outstanding writer, but publishers rejected his manuscript because he doesn’t have a platform or relevant credentials for his current book. Mike says he would be happy to publish with any traditional publisher, even if this meant  a small print run, no publicity and high pricing. The fact that his sales are likely to be low — thus creating a bad “track record” when he goes to publish another book — hasn’t deterred him from the wish to have a “name” publisher’s imprint.

I finally realized that Mike was representative of the new quest for vanity publishing. These writers  are willing to forego the  benefits of self-publishing for the unshakable belief in the “prestige” of  signing on with a “real publisher.”

If Mike would shed his prejudice, he couldn’t help but notice that an increasing number of successful traditionally published authors are choosing to self-publish. Barry Eisler’s rejection of a $500,000  advance to self-publish has encouraged other writers to take a fresh look at self-publishing. Amanda Hocking’s phenomenal success with self- publishing has had  a similar effect.

And Mike should listen to Theresa Ragan’s story.  For nineteen years she was mostly a stay-at-home mom raising four children — all the while penning romance novels.  But she got nowhere with a few agents and was turned down over a hundred times by publishers. Although she knew about self-publishing she dismissed it as a vanity club. In 2010, while surfing the web for a  job to help pay the bills, she stumbled on an article by a successful self-published author which prompted her to give it a shot (“what do I have to lose?”).  She hooked up with CreateSpace, the self-publishing arm of  Amazon.com and self -published her first book in March 2011 in both paperback and e-book formats. Within the first two months she was stunned by the sale of over two thousand  copies — and the sales continued to rise. To date, she has self-published four romance and two thriller novels with sales exceeding three hundred and fifty thousand copies. Theresa expects to cross the million dollar mark in royalties by March 2013. And the good news doesn’t stop there. Several top-line publishers are pursuing her.Thomas and Mercer, Amazon’s “traditional”  mystery and thriller line, will now republish her two thrillers. In my interview with Theresa Ragan on August 21, 2012, she said that prior to venturing into self-publishing, “I would have gratefully signed with any traditional publisher with no advance and a six percent royalty.” Lucky for Theresa that all the publishers passed on her.

A. J.  McDonald, communications manager at Lulu, another leading self-publishing company, related similar success stories. Lulu has also attracted five formerly traditionally published bestselling authors who are now self-publishing and still making the best seller lists — with greater royalties and  total control of all the rights.

Will the bulk of self-published authors match Theresa Ragan’s spectacular success?  Of course not — and many don’t even have that intention. If you do, you must first write a marketable book, one that will appeal to easily identified readers. In fiction, that often means mystery, suspense, and romance; so-called literary fiction tends to do less well, since the audience is much smaller. In the nonfiction world, books on subjects with a niche market — cooking, nature, hobbies, music, spirituality and travel, to name just a few — fare best.  But regardless of your topic or the size of your potential readership, the new world of publishing offers an unprecedented and unlimited opportunity to forge your own destiny.

First- time authors and those struggling to find a publisher should seriously consider self-publishing. Keep in mind that self-publishing does not close the door on traditional publishing. Agents and publishers  are cherry- picking successful self-published books for traditional publishing.  And when they do they will roll out the red carpet, offer an advance and a marketing plan — a different experience than a hundred rejections.

Think about how much you are willing to sacrifice for a “real publisher.” Is the  “prestige” of a traditional publisher’s imprint mostly illusory in the context of the new world of publishing? Ask what  traditional publishing will do for you in the long run if you don’t get effective distribution and publicity. Which platform is more likely to bring you sizable sales? Which will help you build a large following  for marketing future publications?  These are critical questions that deserve serious attention, especially if you are planning a career in writing.

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Revealing Racism

Posted by E on August 23, 2012

I hesitated to write this post, because I am too astounded and angry to consider giving this shitty Revealing Eden book any more publicity than it’s already had, so instead I will post a couple of self-explanatory YouTube reviews.


The only thing I’ll say on the matter is this: the insane media hype has already given this Turner Diaries-esque book way too much publicity. The fact that Weird Tales> was planning to feature it centrally in its next issue, before they were forced to backtrack by the angry backlash, should be enough warning to all other writers to boycott and stay the hell away from ever submitting any material to Weird Tales and any other rags that hope for controversy to boost sales/traffic.

Once again, I’m reminded by the rejection letters I received from Random House and Douglas & McIntyre for Race Traitor, who stated that racism and white supremacy had basically become obsolete.
When you see shit like this book hit it big, you gotta wonder – Have they, really?

Posted in activism, books, bullshit, media, meme, news, publishing, racism, writer, writing | Tagged: , , , | 2 Comments »

Alice in Writerland

Posted by E on June 4, 2012

Image

PRESS RELEASE

For Immediate Release

June 4, 2012

Toronto, Ontario

Incognito Press announces the publication of ALICE IN WRITERLAND: A WRITER’S ADVENTURES IN THE UGLY WORLD OF PUBLISHING, written by local author Elisa Hategan.

ABOUT THE AUTHOR

Elisa Hategan is the Romanian-Canadian author of RACE TRAITOR, a debut novel based on her experiences inside a terrorist group, which won a Toronto Arts Council award, an Ontario Arts council grant, and a Canada Arts Council work-in-progress award, as well as qualified as semi-finalist in the Amazon Breakthrough Novel Contest.

ABOUT THE BOOK

ALICE IN WRITERLAND is a heartbreaking, candid and scathing indictment of the publishing industry and the personal sacrifices involved in the pursuit of success. Much more than a shocking exposé of unprofessional behavior in the literary world, however, this is a memoir that transcends into an intense exploration of what it means to be an artist.

If you could have anything you wanted, would you sell your soul for it?

ALICE IN WRITERLAND provides a shocking inside view of a world where pompous literary agents, sleazy managers and high-priced creative writing workshops have created an industry that is less interested in pursuing talent and more concerned with ripping off hopeful writers.

If following your dreams meant giving up everything you held dear, would you still do it?

Elisa Hategan started out as a debt-ridden poet who knew absolutely nothing about the publishing industry. On a whim, she applied for and won a scholarship to a prestigious creative writing program. Within a year she had transformed from complete newbie to professional writer, winning multiple art grants and being accepted to the most prestigious MFA program in the country. Better yet, she had the perfect agent and a manuscript that caught the attention of a Big Six publisher.

And then, somewhere along the way, it all went terribly wrong.

Elisa Hategan’s Alice in Writerland: A Writer’s Adventures in the Ugly World of Publishing is the heartbreaking and ultimately triumphant story of one woman’s attempt to make it as an author, all the while trying to figure out what that really means in the 21st century.

Posted in artist, books, canada, canadian literature, culture, depression, freedom, inspiration, life, literature, manuscript, media, MFA, news, perseverence, press, press release, publishing, writer, writing | Tagged: , , , , , , , , | 6 Comments »

The girl in the picture is me

Posted by E on August 19, 2011

The girl in this picture is me. Or rather, it was me. The me I was between age 16-18. The me I lost when I left Toronto, after testifying against a bunch of neo-Nazi leaders who led an organization co-founded by a CSIS agent. Founded, and funded, by our own Canadian government.

Nobody knows what it is like to live in the underground. It’s been romanticized, glamorized, but unless somebody’s actually lived it, nobody can imagine the toll this life can take on you.

Nameless cities, countless names, and through it all, you just ask yourself, Why do I bother? Why not just let them find me – the ones who kept tracking me down, phoning me in the night with threats like “we’re coming to get you,” and “rats end up in the sewers.”

By writing this entry, I’m coming out. Not as gay (that happened a long time ago!), but as a poser. A faker. An impostor.

This is an open letter to all my friends who will be reading this, whether via this blog or through my Facebook account link. Friends I’ve made in different cities and different countries. Friends near and far who have all called me by different names. I’m here to tell you that no, I wasn’t going through eccentric, creative phases whenever I changed cities and switched names.

 There was a reason for it. At least at the time. But as the years went by, I found myself repeating a pattern that was no longer necessary, yet I didn’t know how to stop – lying. Lying had become part of my identity. Lying about my past, my family, my name. All of it as easy as a knee-jerk reflex. Because when you discard identities like you do clothing, sometimes you don’t know how to relate to others without exposing yourself. Even when the threat has long ended.

So for all those who called me Emma in Nova Scotia or Kat in Ottawa or Elisa in the GTA, or the countless little monikers I’ve worn between one place and the next, this entry should provide the answers to some of the questions you’ve always been too polite to ask.

Why am I “coming out” now? Some of you know about my novel Race Traitor, which is loosely based on my own story. You probably didn’t realize there was a connection. What you’ve been told is that it’s a cool little thriller I’ve been working on for the last couple of years. What you don’t know is that it’s full of demons. Not of the supernatural kind, because those can be vanquished easier than those who come to you in the night, through nightmares and flashbacks and terrors that leave you shaking and wondering what the hell’s the point of going forward.  These demons are real people, and they are out there in the world. Seducing and recruiting young, impressionable people, into movements that rob them of their minds and souls. And you owe it to this world, and to all of those lost youth, to understand what happened to me. And what forced me to write this book.

The irony is, this fall my memoir was going to come out with Penguin. I turned them down, because they wanted me to expose myself and offered me nothing to compensate for the threat to my life and that of my loved ones. So instead of telling my secrets, I turned the memoir into a novel, and wrote new secrets for a new character. I’ll never regret this decision. It led me to create an updated story that will reach far more readers than the decade-old story of a girl who disappeared in 1993.

I paid the price for my privacy. I had to publish it myself. Sure, it came close to being bought several times, but ultimately rejected with comments like “this isn’t pertinent to our society anymore. The heyday of right-wing extremists is over.”

Then the shootings and bombing in Norway happened. It was a wake up call for me. Ultimately I had to fire my agent, take my career back into my own hands, and publish the book myself. Incurring, of course, the silent disapproval of nearly all my writer friends who were horrified that I’d subject myself, and my manuscript, to the ghettos of the “Indie” world. Regardless of the quality of my writing, no respectable newspaper or magazine would review my work now. I’d effectively committed career suicide.

So where does this leave me? Yeah, I guess I could go around peddling my wares on writers’ forums now. Bombarding everybody with tweets and emails begging them to buy my book. But I won’t bother to do that. I won’t plead, beg, or steal you attention with requests that you buy it.

All I wanted to do is to tell you the truth about me, and the truth behind my book. If you don’t like the subject matter or don’t want to waste five bucks on something that took me over a year to write and a lifetime to escape, I don’t give a shit. Really.

 I don’t really give a damn about anything anymore.

Posted in books, canada, commentary, crime, freedom, germany, history, letter, life, literature, news, politics, press, publishing, thoughts, toronto, writer | Tagged: , , , , , , , , , , , | 3 Comments »

Norway’s attacks – debunking the terrorist myth

Posted by E on July 23, 2011

Since September 11, 2001, most people’s image of a terrorist has been that of an extremely religious, Muslim, bearded man with a burning hatred for the West. The reality of home-grown, white extremist groups and fringe left or right-wing nutcases has been relegated to the dusty corners of our consciousness. Despite the Oklahoma City bombing, despite the skinheads who marched on the streets of Toronto and London, Molotov cocktails in hand, Swastika banners in hand, we refuse to believe that a terrorist could be one of our own – not a Muslim, not a brown-skinned immigrant, but someone born and raised here.

Today Norway struggles with a momentous tragedy in its history – the bombing of a government building in Oslo and a savage massacre that took the lives of at least 80 youths in a Labour Party youth camp. The suspect – an Aryan-looking, blond and blue-eyed killer, well-known for his links to right-wing extremists, according to AFP sources.

We continue to have a heads-under-the-sand mentality in North America – that right-wing fanaticism doesn’t exist anymore, that violent skinheads and neo-fascists have been relegated to a harmless, inactive status, merely losers on Jerry Springer who garner a few laughs with their Klan-totting robes, but not much more a threat than that. And certainly NOT the types of people who can mobilize like Al-Queda, who can recruit alienated youth and train them to hate, and to kill.

When I was sixteen years old, I experienced first-hand the recruitment tactics of such a group. I witnessed more than a sixteen-year old should witness, and I testified against some very prominent neo-Nazis in open court. When the dust cleared, it became known that the white supremacist group I was being hunted by had been co-founded by an agent provocateur of the Canadian Intelligence Security Service (CSIS), our version of the CIA.

This man was provided funds to sustain this group, many of whose members travelled to Libya to meet with Moammar Gaddafi, who was at the time in the process of connecting various terrorist groups from across the world, funding and giving them access to secret training camps in the desert.

 

The fact that a government agent would have a hand in not only establishing, but fuelling a radical white supremacist group, provoked a temporary outrage in the Canadian public, but not a lasting drive for change. Within a few years, the entire story was forgotten. The former agent provocateur was relocated to another province, given a massive house in the suburbs and a generous allowance for another three years. For what amounts to teaching violent neo-Nazis how to terrorize innocent civilians, and how to smuggle guns over the border from the US. A government report came out that basically acknowledged that Operation Governor had been compromised by an “overzealous” source who might have gone “a little too far”, but nothing was ever done to bring those responsible to justice.

In fact, when I submitted my book for publication over the past year, comments ranged from the flippant to the entirely dismissive, as in the editor from Canada’s Douglas & McIntyre, who sent this rejection note: “I just feel like the issue of white supremacy has had its day, and it would take something more current for a book on this to break out.”

Just tonight, Norway’s Prime Minister, faltering before the press, answered the question “Is right-wing extremism a problem in this country?” with a wishful self-denying “No, we don’t have a big problem with right-wing extremists.” What? That’s after 92+ people have been murdered by a neo-fascist. But in his head, like in publishers and most journalists’ minds, when a Muslim kills, it’s an organized plot. When a neo-fascist kills, it’s one lone, crazy gunman. Nothing to really worry ourselves about.

To the establishment, terrorists have to be Islamic fundamentalists. Even if a Timothy McVeigh or Anders Behring Breivik pops up every few years and takes the lives of hundreds or thousands of people in the process. The fallacy of thought behind editorial boards and mass media is dismissive and shockingly small-minded. The reality is, even if a lone gunman is behind a massacre, there is an entire ideology of hatred behind him.

I suppose that soon I’ll have to list my book on Kindle, since there seem to be no interested publishers in New York who want to buy a novel based on this stuff (but they’d easily offer a million bucks to Kim Kardashian or Casey Anthony for a ghost-written memoir). I owe it to people to put this book out. I’ve received funding from Ontario and Canada arts councils for this project, and there are many of us who I believe it’s an important book since it depicts the step-by-step process of indoctrination of young people into radical terrorist groups.

But traditional publishers do not see my book as “commercial enough” (St Martins / Minotaur). Beyond the disappointment I have in the system, I genuinely wonder what Douglas & McIntyre, Random House, Simon & Schuster and HarperCollins have to say tonight. I wonder if they really think a terrorist must have a Muslim face. That the subject of radical right-wingers is passé. Because if they do, they are very, very wrong. And Norway is paying the price for such a flawed assumption.

Posted in canada, commentary, crime, culture, europe, freedom, germany, literature, news, politics, press, publishing, war, writer, writing | Tagged: , , , , , , , , , , , , , , , , , | 4 Comments »

Phone Hacking deja vu

Posted by E on July 19, 2011

So this week hearings begin into the phone hacking operations by recently-defunct News of the World. Everyone is so tremendously outraged that stuffy mogul Rupert Murdoch’s newspaper employees could hack not only a poor missing teen girl’s mobile but God forbid, the Priminister and Royal Family’s own phone lines. Everyone’s scratching their heads and asking themselves, “But how could that be? Our privacy compromised like this, how can it be possible?” And now the probe goes further, wondering if the newspaper might have – gasp! – cracked into the US government’s phone database.

I can’t help but experience a strong hit of déjà vu here, like a rotten smell that just won’t go away. We’ve had much worse here, people, I want to scream. How have you all forgotten? How can you ever forget?

In the early nineties here in Canada we had a government agent operative – an undercover CSIS agent (Canada’s version of the CIA, to my American friends) – create a white supremacist group from scratch and teach them the tricks of the trade. Under CSIS’ tutelage, the white supremacist Heritage Front cracked into countless innocent people’s phone lines and terrorized them with death threats. It was called the It Campaign, and it was condoned by our own government.

Violent skinheads and gun-totting neo-Nazis telephoned people 24 hours a day to harass and force information about others out of them. They stalked their prey, followed people to and from work, targeting anti-racist activists for criminal harassment and physical assault.
All of them were taught by CSIS.
And nothing was ever done about it.

Heck, nobody wants to buy my novel – which is making editorial rounds RIGHT NOW (and being rejected, though with praise) – because apparently the thriller novel market is swamped and nobody’s buying. The fact that the novel is based on real-life and rooted in fact does not appear to sway editors. Nor that a country’s own government, through its “intelligence” body has hacked and terrorized its own people, seems to make an impression.

And in the end, aside from a few internal demotions, nobody ever prosecuted CSIS for their phone hacking. And for condoning their agents to train white supremacists to do the same. Despite the dozens of witnesses who spoke up about what had happened, despite my own much-publicized testimony on Parliament Hill, the final report excused their behaviour as having gotten “carried away” and been a tad “over-zealous” in their undercover work.

I guess watching tawdry CNN recaps is easier to swallow than knowing that things can be a lot worse than unscrupulous journalists hacking into voice mail for scoops.

Posted in books, canada, commentary, crime, england, freedom, news, politics, press, rant | Tagged: , , , , , , , , , , , , , , , , , , | 6 Comments »